Explore the key innovations in the hospitality industry enhancing guest experience, streamlining operations and taking a whole new approach to marketing
While the hospitality industry is always going to have the personal touch, there are numerous innovations that are changing the landscape of the industry by enhancing guest experience, streamlining operations or taking a whole new approach to marketing. We look at the key innovations that are making waves.
Mobile Technology: The use of mobile technology is now an essential part of the hospitality industry. It allows hotels, restaurants, and other businesses to offer contactless services, such as mobile check-in, keyless entry, mobile ordering and payment, and virtual concierge services.
Artificial Intelligence (AI): AI-powered chatbots, voice assistants, and personalisation tools are becoming increasingly popular in the hospitality industry. They provide guests with quick and personalised responses to their inquiries, while also helping hotels to improve their operational efficiency.
Virtual and Augmented Reality (VR/AR): VR and AR technologies are being used to enhance the guest experience, providing virtual tours of hotel rooms, attractions, and destinations. They are also being used to train employees and improve operational efficiency.
Internet of Things (IoT): IoT technology is being used to connect and automate various hotel systems, including smart room technology that allows guests to control their environment from their smartphones, sensors that monitor energy usage, and asset tracking to improve inventory management.
Robotics and Automation: Robotic and automation technology is being used to perform repetitive and time-consuming tasks, such as cleaning, laundry, and room service. This technology can help hotels to reduce labor costs, increase efficiency, and improve the guest experience.
Contactless Payments: Contactless payment options, such as mobile payments and digital wallets, are becoming increasingly popular in the hospitality industry. They offer a convenient and secure way for guests to pay for services without the need for physical contact.
Biometrics: Biometric technology, such as facial recognition and fingerprint scanning, is being used to improve security and provide a seamless guest experience. It allows guests to access their rooms and pay for services without the need for physical keys or credit cards.
Cloud Computing: Cloud-based systems are being used to store and manage guest data, reservations, and other hotel operations. This technology can help hotels to streamline their operations, improve efficiency, and enhance the guest experience.
Voice Technology: Voice technology, such as Amazon’s Alexa and Google Home, is being integrated into hotel rooms to provide guests with a voice-controlled experience. This technology allows guests to control room features, order room service, and access information without the need for physical contactor devices.
