Peace of Sleep™, launched from Cape Town, sets the first certification standard for allergy management and sleep hygiene in hospitality, covering the one space where guests spend half their stay: the mattress.
Peace of Sleep™, the world’s first certification standard addressing allergy management and sleep hygiene in hospitality, has been launched from Cape Town, South Africa. With an estimated one in three guests living with some form of allergy sensitivity, Peace of Sleep™ closes a gap that sits at the centre of the guest experience.
Every hotel operates a housekeeping standard, a linen standard and a turndown standard. Until now, none has operated a standard for the one space where guests spend 50% of their stay: the mattress. Charlie Wright, CEO and founder of Peace of Sleep™, says: “Every part of the guest experience gets scrutinised, except this one. Properties have wellness menus, aromatherapy and mood lighting, all addressing the guest experience. But almost none offer a specific or provable assurance for the bed they will sleep in.”
Since its soft launch in March 2026, uptake has moved quickly. The Tintswalo Collection recently became the first boutique hospitality group in South Africa to hold Peace of Sleep™ certification across all of its properties, a milestone that serves as early validation of the appetite for the service from the top end of the market.
A certification, not just a process
Peace of Sleep™ is underpinned by a fully audited, on-demand allergy-management process that is dry, chemical-free and administered with zero disruption to hotel operations. It requires no downtime, and rooms remain sellable throughout, with no loss of revenue. Ongoing oversight is built into every certification tier: properties are not simply awarded a mark once and then left to their own devices. Each is held to a standard that is continuously maintained and verified.
The three tiers, Assured, Distinguished and Signature, differ by service frequency, giving properties a clear pathway from initial certification through to the highest standard of ongoing guest assurance. Holding the certification is intended to function as a mark of distinction: a badge a property earns, maintains and can be proud to display. The hospitality industry’s most respected accolades are worn with pride, and Peace of Sleep™ is designed in the same way to be shared and displayed, building guest trust and confidence.
“Holding this certification is something a General Manager or property owner can be proud of. This is not just a promise, it is proof that guest wellbeing has been taken as seriously as everything else on the property,” says Wright.
Why it started in South Africa
Hospitality standards typically arrive in South Africa from elsewhere. Peace of Sleep™ is a homegrown certification, developed and piloted in Cape Town’s boutique hospitality sector and now positioned for adoption by properties worldwide.
“There’s no reason the next hospitality standard has to come from London, Dubai or New York. We built this here, tested it here and proved it here first. If anything, being outside the traditional centres of hospitality innovation gave us room to solve a problem nobody else has focused on before,” says Wright.
Peace of Sleep™ is currently being introduced to a limited number of properties by invitation, ahead of a broader rollout. Properties interested in certification can request more information at www.peaceofsleep.vip.
About Peace of Sleep™. Peace of Sleep™ is a tiered hospitality certification giving properties a verified standard for guest allergy management and sleep hygiene. Underpinned by a fully audited allergy-management process, it is the first certification of its kind globally, launched in South Africa in 2026.
Press release · Published by Hospitality Marketplace as supplied by Peace of Sleep™, distributed by Maryann Shaw Communications.
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