Est. trade journal · Cape Town

Connecting SA hospitality

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The Rise of Hotelification in the Retirement Sector

The future of retirement: A hotel-style experience

As the world of retirement evolves, more and more retirees are looking for luxurious living that combines the comfort of home with the luxury of a hotel so they can experience a rich and rewarding retirement lifestyle.

This growing trend — known as ”hotelification” is transforming the retirement landscape, both abroad and locally.  It refers to the integration of hotel-style services and amenities into retirement communities, with developers prioritising beautifully-designed communal spaces, as well as high-quality recreational, leisure, and outdoor facilities that foster a vibrant, social environment.

Retirees are not simply looking to pass the time; they are demanding a retirement lifestyle that’s enhanced by high-end hospitality, resort-style facilities, luxury accommodation, and value-added services like in-room dining, health and wellness programs, concierge services and expertly curated social events.

“We are leading the hotelification trend on home soil by offering residents a retirement experience that seamlessly blends hotel-like luxury, convenience and independence,” says Garry Reed, MD of Evergreen Lifestyle Villages. “Our villages provide much more than just a home – they boast a range of hotel-style amenities that allow retirees a lifestyle that is rich in comfort, high in quality, and designed with everything needed to live your best life.”

Recent research shows that retirees are looking for these qualities in retirement villages:

Premium amenities: This includes a range of hotel-style amenities, including modern, spacious homes that have been designed with comfort and convenience in mind.  Lifestyle centres should provide lounges, libraries, games rooms, and entertainment areas where residents can relax and connect. In addition, health and wellness centres, resort-style sports and recreational facilities, and lush gardens are all designed to enhance the retirement experience. Residents can enjoy a socially-connected lifestyle with a variety of activities on offer – from movie nights, wine tastings, to canasta evenings and art classes.

Exceptional hospitality: Highly competent village management teams are available to assist with day-to-day needs. Housekeeping and hospitality, IT and administration, cleaning, maintenance, gardening, healthcare, and security are all taken care of, leaving residents free to spend their time doing what they enjoy.

Dining experiences: Gone are the days of overcooked, tasteless meals. Hotel-style retirement villages offer restaurant-quality gourmet dining options prepared by trained chefs, with menus that cater to a variety of tastes, nutritional needs, and dietary preferences. Residents can enjoy the companionship of friends or opt for convenient take-away dining services.

Health and wellness care: With active ageing at the core of retirement villages, health and wellness programmes are designed to promote physical and mental well-being. From fully-equipped gyms and heated swimming pools to yoga and meditation sessions, residents can enjoy a healthy and active retirement. Tailored to individual needs, they each ensure a holistic approach to wellness that is both restorative and energising.

Financial flexibility: Today’s savvy retirees don’t necessarily want to sink all of their retirement savings into top-end accommodation; many prefer the flexibility of a compact, lock-up-and-go lifestyle that gives them the freedom to travel, and the spare funds to do so.

Community engagement: Hotelified retirement living is not just about amenities; it’s also about gathering residents so as to foster a sense of community. Whether it’s participating in a painting class, attending a guest lecture, or simply enjoying a cup of coffee with neighbours, residents can always find a way to stay socially engaged.

“As the demand for hotel-style living in retirement continues to grow, we remain committed to redefining what it means to retire in style,” Reed concludes.

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