Frost Popsicles are welcoming summer with a host of new popsicle flavours, including the brand’s first non-alcoholic creations.
“We’re thrilled with the growth we’ve seen over the past two years,” says Natasha Fagri, who created Frost Popsicles with business partner Jon-Marc De Carvalho. “When we launched in September 2016 we began with just two wine-based Popsicles – the Tranquille and Brut PJ Pops™ – selling in 26 stores in two provinces. Today we’ve expanded that to 10 Popsicle flavours available in over 50 retail outlets in three provinces, as well as through our online store.”
Keeping a finger on the pulse of global and local trends has certainly helped Frost Popsicles stay ahead of the curve.
“Tastes and flavour profiles are constantly evolving,” says Fagri. “We were the first, and are still the only company in South Africa creating premium alcoholic Popsicles, and each year we like to introduce new Popsicle flavour innovations based on our research and what we hope our target market will enjoy.”
The five new flavours are:
- Passion Fruit & Peach Margarita Popsicle, made with Esperanza Agave Spirit from Hope on Hopkins.
- Blood Orange Screwdriver Popsicle, made with vodka from Hope on Hopkins.
- Pomegranate, Grapefruit and Hibiscus Popsicle
- Peach Strawberry and Banana Popsicle
- Vanilla Coffee Popsicle, made with a gourmet coffee blend from Avanti Coffee
“Over the last 18 months we have been amazed by the number of people requesting alcohol-free versions of Frost Popsicles,” says Fagri. “If you walk into your average supermarket, often the only options contain artificial colourants, flavourants and loads of sugar.”
The entire Frost Popsicles range is made from all-natural ingredients, is low in calories and contains no artificial flavourants, colourants or sweeteners. And with the exception of the Vanilla Coffee Popsicle, all other Frost Popsicles are dairy-free and vegan-friendly.
“We believe that people want natural products,” adds Fagri. “Our aim with Frost Popsicles has always been to create a range of frozen treats but without the artificial ingredients. It is possible to create something delicious without including the nasties.”
The full range of Frost Popsicles will be available in select, existing Frost stockists in the Western Cape, KwaZulu-Natal and Gauteng, while the new alcohol-free Popsicles will also be available as single-flavour, four-pack cartons in select supermarkets and health stores, including Wellness Warehouse. Frost Popsicles can be ordered online by the box and full stockist details are available at www.frostpopsicles.com
