At the launch of September’s Tourism Month, the CEO of South African Tourism Sisa Ntshona said that while South Africans are in a tight economic environment, tourism is one of the sectors where he believes the rand can go further.

“Sisa Ntshona’s encouragement to make tourism everyone’s business, and rally the nation to explore our own country to increase the awareness of South Africa’s affordable, exciting and world-class attractions stands to reason,” says Tim Spencer, Director of First Resorts. “There’s so much more available in our own backyard than we realise and First Group has heeded the call to promote local travel through the promotion of its memorable vacation destinations.”

With over 60 properties spread across South Africa, covering numerous holiday experiences, First Group has taken the initiative to promote local economies and communities, embracing the call for sustainable tourism. .  “Our staff are trained to inform and assist guests with exploring the local attractions, tasting the local cuisine and supporting local artists and entrepreneurs,” he adds.

Spencer encourages holidaymakers to take the time to learn more about our country’s heritage, wherever their exploration takes them. “Providing world-class luxury accommodation and service levels that exceed the expectations of local holidaymakers will play an important role in helping to grow domestic tourism. As a leading hospitality brand, we pride ourselves in offering peace-of-mind vacations thanks to high-quality experiences. Going forward, this will play a pivotal role in making a far-reaching impact in the local tourism value chain,” concludes Spencer.