One of South Africa’s top catering companies, family-owned By Word of Mouth, has launched Frozen for You – a range of frozen meals developed for South Africans who don’t have time to prepare food at home.

Inspiring the original idea behind Frozen for You were long-standing By Word of Mouth catering customers. Adrian Short, the CEO of By Word of Mouth explains, “Frozen for You was developed with the intention of following our clients as they navigate through their busy day-to-day lives – ensuring they have convenient yet quality meals using the best local produce and ingredients, available to them when they need it most.”

The meals will also be convenient to order – Frozen for You meals can be ordered using their mobi site and delivered to certain areas in Johannesburg – and can be purchased from their retail space in Johannesburg.

Each product can be heated either directly in the tray, or can be defrosted, heated and served from an oven-proof dish for fancier occasions. The meals are developed and cooked by the By Word of Mouth team before being frozen. “Our meals are ‘frozen fresh’ – immediately after they have been assembled. Unlike refrigerated ready-to-heat meals, our dishes don’t require added preservatives enabling them to stand in a fridge for days at a time. Nature’s pause button, ensures that the nutrient value and quality of our meals remain at their peak from the day of freezing,” she adds.

“The landscape across almost every sector of the country is evolving and consumer behaviour towards food is no exception. The culinary space needs to adapt to suit the demands of the increasing numbers of time-poor consumers who want quality home-cooked meals conveniently available to them and Frozen For You will endeavor to meet this demand more conveniently than ever,” concludes Adrian Short.

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