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Robertson Winery celebrates sharing with More to Share campaign

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There’s just a week or so left to stand a chance of winning 10 cases of the Robertson Winery wine of their choice, plus a further 10 cases for 10 of their friends! That’s 110 6 x bottle cases of Robertson Winery’s wine! To enter, just buy a bottle of any of the eleven wines in the Robertson Winery Oval Range (Sauvignon Blanc, Chenin Blanc, Chardonnay, Viognier, Beaukett, Cabernet Sauvignon, Merlot, Shiraz, Ruby Cabernet, Pinotage and Cabernet Shiraz) at leading retailers nationally. The competition ends at the end of May, so get buying!

The competition is in line with Robertson Winery’s latest campaign. The Winery challenged their advertising agency to create a visual portrayal of the essence of the Robertson Winery brand. And creative communications agency, Derrick, did just that, producing an innovative solution that is relevant, original and impactful.

Robertson Winery believes that their wine is not just about the grapes. It is the place and the people that make the difference; a big-hearted community, who tend to the vines, pick the grapes, keep careful watch over the fermentation process, bottle the wine and pack the bottles. It’s a work of many hands, of passion and craft.

Derrick’s inspired solution to the challenge, using the hands of the people who work at Robertson Winery, is a winning canvas. The biggest challenge was to get the people to sit perfectly still while the artist painted furiously under a hectic time constraint. The result… The Work Of Many Hands Makes More To Share. The compelling image will be seen in many forms around the country: on bottles, packaging, displays, billboards, advertisements and more.

To see the making of this advert, click here: https://www.youtube.com/embed/vAj-mYn03V8

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